Have been asked to take a closer look at this. The extent to which it engages consumers,and the type of products being sold will be essential. Video at the link.
Alibaba Is Using AR To Change The Shopping Experience by Bobby Carlton in VRScout
Alibaba is launching Taobao Buy, a new shopping experience that uses AR technology to bring 3D versions of products into the real world.
E-commerce supergiant, Alibaba Group, recently announced Taobao Buy, an AR infused shopping experience that reimagines how you shop online with an interactive experience that looks and feels futuristic, but is also easy to use.
Alibaba’s new AR infused shopping app perfectly blends the real-world with 3D images for a result that looks like something straight out of big budget science fiction movie.
To bring this experience to life, a 3,200-square-feet ‘futuristic shopping district’ will be assembled inside a building along scenic West Lake in Hangzhou, which is an area known for having influenced poets and painters throughout Chinese history, as well as being a location for reflecting an idealized fusion between humans and nature; something the designers behind Taobao Buy wanted to be sure to capture. .... "
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