New look at the direction of Smart Homes. But it does depend upon how your define a smart home. Mine is still quite simple in what it includes,would it be defined as such?
Smart Home Market Analysis – Expectations vs. Reality
Hagai Shaham
All eyes were on the smart home market in 2017. After all, industry experts such as MarketsandMarkets predicted that the industry would be valued at to$137.91B by 2023, growing at a CAGR of 13.61%. Tech giants are all clamoring to get in on the action with Google Home, Apple HomeKit, Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate.
However, despite these high expectations, smart home adoption has been slower than anticipated. While the connected home market is growing steadily, it certainly has not exploded. In fact, according to PwC’s 2017 consumer study of the IoT and the connected home, while 81% of consumers are aware of smart technology, only 26% actually own a smart device. Moreover, 68% of consumers reported that they are not very excited about the future of smart home tech in their daily life. Worse, the study found that 30% of consumers are not fully satisfied with their device or mobile app supporting their device.
What went wrong in the trajectory of smart home adoption, and why did so many experts miss the mark? .... "
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