9 Applications Of Artificial Intelligence In Digital Marketing That Will Revolutionize Your Business
We’ve already posted articles on this topic before, like The Most Surprising Applications of Artificial Intelligence That You’ve Never Even Thought Of and 10 Artificial Intelligence Technologies That’ll Rule 2018. So now, the question we’re asking marketers is: How will artificial intelligence (AI) affect digital marketing in 2018?
A few years ago, marketers were somewhat reluctant to incorporate artificial intelligence (AI) in their digital marketing strategies. But this year they’ve gained a lot more confidence in using AI since its ambiguity has been reduced with respect to the results it can provide. These intelligent tools keep evolving more and more and are even reaching a point in which they are able to surpass humans in certain aspects like we’re about to see.
In a survey taken by over 1,600 professionals dedicated to marketing, 61% of those surveyed (without considering the size of their company) mentioned that both artificial intelligence and machine learning will be the most important data initiatives next year (source: MeMSQL).
Another survey by Salesforce indicated that 51% of marketers are already using AI, and 27% more are even planning on incorporating this technology in 2019. This represents the highest expected year-after-year growth of all emerging technologies that marketers are considering adopting next year, surpassing even the Internet of Things (IoT) and marketing automatization.
And, while the amount of information on potential consumers grows, computer sciences related to AI (like machine learning, deep learning and natural language processing [NPL]), will be of utmost importance when making data-based decisions.
We’ve carefully analyzed which AI applications are already revolutionizing the digital market, and you’ll definitely see more than one that probably never even crossed your mind… "
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