More and expert comments on this. Also notice the assistant augmented Tmall platform, testing for US application? Large CPG's now getting private label competition from abroad in new markets?
Kroger teams with Alibaba to sell private labels to half-a-billion Chinese consumers
Who doesn’t want to access a billion-plus people who are much further along on the digital adoption journey than the U.S.?
by George Anderson in Retailwire
Kroger is looking to make its first overseas move a big one. America’s largest operator of supermarkets announced yesterday that it will test an online store selling its private label goods in China using Alibaba’s Tmall platform.
The pilot program will initially test sales of Kroger’s Simple Truth natural and organic private label. Last year, sales of Simple Truth products exceeded $2 billion, making it the largest natural and organic brand in the U.S., according to Kroger. Simple Truth is the second largest label in Kroger’s private brands portfolio. .... "
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