Mor own agent models tried to understand the difference between rural and urban markets in China. Here this is likely much closer to the problem.
Unilever taps JD.com network to reach rural Chinese markets
Unilever has created a partnership with e-commerce company JD.com to expand the reach of its products, transporting them among warehouses in China so the goods are available in rural areas. JD.com operates more than 500 warehouses, 7,000 delivery stations and a delivery fleet that can reach nearly all of China's consumers with same- or next-day delivery, the company said. .... "
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