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Monday, June 12, 2017

Wal-Mart right about AR being a Sure Thing?

In RetailWire. With an interesting, ongoing discussion.  Do we have ubiquity of AR coming? Replacing smartphones in five years?

Is Walmart’s innovation leader right that the AR revolution is a sure thing?   by Matthew Stern

Pokémon Go may have come and gone, but big names in the retail world are making serious investments in the future of augmented reality (AR) and believe that mass adoption of the technology is soon forthcoming. That was the main takeaway from a session last week at the Internet Retailer Conference and Exhibition in Chicago given by Imran Ansani, principal manager of innovation at Walmart Labs.

“Earlier this week Apple had their worldwide developer’s conference,” Mr. Ansani said. “The big revelation was not some new iPad or a Mac Book Pro or anything fancy like that. It was [an augmented reality developer’s kit] called the ARKit. That kind of gives you an understanding of how important augmented reality is to some of these bigger players, and what we can start expecting to see in the future.”

Despite the current lack of a “killer app” or point of critical mass, Mr. Ansani sees AR as reaching ubiquity in the next five years. In fact, he believes the smartphone will become obsolete in favor of AR-enabled devices that allow people to interact with computers in a “more natural” way.  ... " 

See recent article on ubiquity of AR. 

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