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Wednesday, June 07, 2017

Future of Watson and AI

In Chief Marketer.

IBM's Iwata on the Future of Watson and AI
 by Beth Negus Viveiros

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

“AI is more than just speech-to-text conversational bots,” said Jon Iwata, senior vice president, marketing and communications, IBM, speaking at the ANA’s recent Masters of B2B Marketing event. “What’s really becoming a reality is the ability to read feelings and put those things into action.” ... " 

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