Will AI Transform Retail Marketing? by Tom Ryan In Retailwire: Discussion.
A survey from Sailthru finds more retailers using artificial intelligence (AI) to support marketing purposes.
The survey of more than 200 retail marketers showed that of the 66 percent who leverage AI for marketing purposes, the most common applications are in search (37 percent), product recommendations (33 percent), and programmatic advertising and data science (both 26 percent).
Still, the marketers leveraging AI in one or more channels/methods weren’t much more likely to have met or exceeded their 2016 marketing goals. Sailthru said this suggests “not all applications and methods are equally useful, and that simply employing AI-based solutions is not sufficient for marketing success.” .... "