Still wondering how broadly this will increase shopping volume, and the degree to a which voice channel convenience will influence this. Essentially provides two hour delivery in 30 US markets via voice.
In Chain Store Age:
" ... Amazon announced on Tuesday that Prime Now subscribers can now use Alexa to order from Prime Now and its two-hour delivery service in the cities where it is available (30 in total at the present time).
In addition, customers can also order from Prime Now’s newly launched alcohol delivery service in the markets where it is offered.
“Bringing Prime Now to Alexa voice shopping combines two of the most innovative shopping technologies available for an experience that our customers are going to wonder how they ever lived without,” stated Assaf Ronen, VP of voice shopping, Amazon. “We’re excited to offer the full Prime Now catalogue with Alexa, including tens of thousands of items, ... "