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Thursday, March 23, 2017

Miller Tries Voice/Push Button Beer Ordering

Voice and push-button ordering expands ... expectation of frictionless shopping increases.

In Adage:  Push-Button Beer Ordering? Miller Lite Gives It a Try   By E.J. Schultz.

" ....  MillerCoors is giving lazy beer drinkers another excuse to stay put: The option to order beer with the touch of a button or a simple voice command.

The brewer and IPG Mediabrands today announced a new suite of connected home services called "Miller Lite On-Demand" that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button known as AWS IoT that is based on the Amazon Dash Button hardware. The delivery requests will be fulfilled within one hour by Drizly, an online alcohol ordering platform, according to the agency and brewer, which have partnered on an incubator program aimed at testing such technologies.

Drizly currently serves more than 40 cities, according to MillerCoors.  ... " 

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