Will using Uber for home deliveries work for Kroger? by George Anderson
Kroger’s streak of quarterly same-store gains has ended after 13 years, but the supermarket giant is intent on starting a new run. Part of the strategy may come in tests the company is running “to solve the last mile equation” for grocery consumers including a home delivery pilot with Uber, according to Kroger CEO Rodney McMullen (via Seeking Alpha).
“We’re testing with Uber delivery in several locations with plans to expand in 2017 where our customers can order through ClickList and choose to have their groceries delivered by a local Uber driver,” said Mr. McMullen on Kroger’s earnings call last week. “We have a couple of other home delivery tests as well,” he added. .... "