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Monday, March 28, 2016

Looking at Target's Future Lab

Continue to be a student of spaces devoted to innovation.  See my tag links below for years of looking into the space, including a decade plus of my work in CPG and retail spaces.  Contact me for more, glad to participate.    The space below collaborates with groups we also worked with.

In Retailwire:
In its collaboration with global design firm IDEO and MIT Media Lab, Target's Food + Future coLab last week unveiled its first two innovations with a focus on food transparency.

Opened in January near MIT's campus in Cambridge, MA, "the bustling lab full of bioengineers, students, nutritionists and farmers [are] hard at work testing big ideas about the future of food," Target said on its Bullseye View blog. The multi-year collaboration, first unveiled last November, is concentrating efforts on urban farming, food transparency and authenticity, supply chain and health.

The first of the two ideas developed by the team focused on food labeling. The line, Good & Gather, displays ingredients on the front of packaging rather than in fine print on the back. .... " 

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