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Tuesday, March 08, 2016

Amazon Rethinking Advertising

In MediaDailyNews: 
 ... Amazon is about to change how companies and agencies allocate global media budgets. That is a side effect of its move to build a different type of global logistics and delivery model that will rival Federal Express and United Parcel Service.

With support from Amazon Web Services, the model will prompt brands and agency partners, such as Target, GlaxoSmithKline and Havas Digital, to change their business models.

It will also allow them to redistribute advertising dollars in unfamiliar regions across television, radio, display, video, search, and other digital paid media. These regions would be geographic locations that were not previously served by the companies.  ... " 

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