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Monday, March 14, 2016

McD's First Loyalty Program

A first .. McDonalds to join the App based loyalty programs.   " ... Nation's Restaurant News noted that McDonald's has been building up its digital team to better tap customer-facing technology. Margo Georgiadis, president of Americas at Google, joined its board last year. ... ".  A first example of gathering this kind of real time data by McDs.

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