(Updated) And more on the increasing number of Dash Button options.
(Updated) In Retailwire, and a conversation on Dash Buttons.
" ... In reporting that consumer packaged goods e-commerce sales had soared 42% last year, 1010data credited Dash for some of the outsized success by some brands, including Procter & Gamble Co.'s Tide and Kimberly-Clark Corp.'s Huggies. ....
In a later report covering the period through Jan. 2016, 1010data reported that P&G led all CPGs, accounting for 31% of Dash button sales behind brands that also include Bounty. Kimberly-Clark, with entries from Huggies and Cottonelle, was number two at 14%, and Clorox Co., led by disinfecting wipes, was No. 3 at 11.7%. ... "
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