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Friday, November 21, 2014

Tesco Clubcard and Twitter

Like to see new ideas for using the loyalty engagement. A somewhat novel one here.

" ... Tesco Clubcard has partnered with We Are Social to create holiday gift guides of affordable items based on Twitter accounts of users' friends and family. The Secret Scan-ta campaign lets shoppers input the Twitter handles of gift recipients so the software can generate a list of potential gifts based on who the recipients follow ... " 

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