I had covered this previously due to its technology component. Now Via the P&G Alumni Network:
Announcement from P&G
In line with our strategy to explore all options to exit the battery category, we have announced today our plan to divest the Duracell business to Berkshire Hathaway. Berkshire Hathaway has more than $427-billion in assets under management including investments in P&G and other well-known businesses such as IBM and Coca Cola. P&G will exchange a recapitalized Duracell Company for Berkshire Hathaway's shares of P&G stock. Berkshire's stock ownership is currently valued at approximately $4.7 billion. This transaction will likely occur in the second half of calendar year 2015. We will continue to establish Duracell as a standalone business as this will be important for operation within the Berkshire Hathaway portfolio. ... "
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