In Innovation Excellence:
" ... Of the ten imperatives to Roberts Rules of Innovation, “No Risk… No Innovation” is arguably one of the most important. There are many possible roads to innovation, and unfortunately many of them lead to a dead end. Successful innovation means defining your own road, and learning to celebrate the wrong turns that ultimately lead to victory. It is inevitable that every success sees failures along the way. Sustainable innovation requires a strategy from start to finish, and an acceptance (if not celebration), of failure ... "
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