In CWorld: The Cisco App is being positioned as Freemium. Will also be interesting to see how this is connected to some of its hardware solutions. See also its similarities to P&G's Business Sphere.
" ... Cisco crashes the enterprise mobile party with new collaboration app
Cisco will package and deliver enterprise collaboration capabilities via a mobile and Web app built to replicate the ease of use of consumer software but designed for ad hoc, workplace team interaction.
The app, called Project Squared, joins a growing number of "consumerized" enterprise mobile and Web apps built by startups and designed to put a spin on collaboration, messaging, productivity, video conferencing and communications. ..
Some of those include Cotap for enterprise mobile messaging, Quip for word processing and spreadsheets, Slack for chat room-like communication, SmartSheet for project and task management and Vidyo and Blue Jeans Network for cloud-based video conferencing. ....
A beta version of Project Squared is being announced at Cisco's Collaboration Summit on Monday and made available for free download for iOS and Android devices. The app, which will also be available for MacOS computers and whose Web version works on Chrome, Firefox and Safari, lets users communicate via text chat, audio and video, hold multi-party meetings and share content. ... "
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