Davidow's Complete Product

Brought to my attention, a book review by Rob Thomas, on the Complete Product.  " ... William Davidow wrote Marketing High Technology in 1986. While we have seen many phases in technology since then, its a timeless piece of work on how to think about building great products. The fundamental message of the book is that a product development organization has to think about building a 'complete product', not a product. A product is something that a client can buy. Whereas, a 'complete product' addresses all the things around and related to the product: market fit, distribution channels, sales, service, marketing, and positioning. ... "