In Adage: " ... Products as their own media channel ... " .... But why should anyone in digital media care? Last week at Ad Age's Data Conference, global brands from Loreál to Coca-Cola converged to discuss how IoT-based data (data flowing from and between connectable products, devices, people and brands) can help them build deeper relationships with consumers. While early adopters are now experimenting with creative ways to leverage IoT as a conduit for deeper audience engagement, IoT hasn't reached critical mass yet; IoT discussions still live inside the walls of "digital innovation" and "new product development." ... " By Niall Murphy. Recall discussing this when we were considering only RFID tagging for CPG products on smart shelves.
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