Beyond responsive design. " ... Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is rising and while marketers are trying to figure out which is the best way to address and test mobile visitors there are a few interesting statistics that can help path the way to higher mobile conversion.
One of our clients has been running a million dollar mobile campaign for over 2 years with a 0.79% conversion rate to purchase. The client was doing the same as the majority of companies are doing today – Using a responsive site to convert mobile Visitors into Customers. ... "
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