Another example of a retail company using business intelligence with 'Big Data', seeking to get social and mobile understanding of customers.
" ... "We are moving to a personal relationship with our customers, which in retail has never been seen before. We can take social and mobile analytics and really engage our customers through our mobile app," said Walgreens CIO Tim Theriault, addressing delegates at Oracle OpenWorld in San Francisco.
"We have rolled out a loyalty programme and that has given us new data insights about our customers that we can use to work with our suppliers and vendors. We can also use it show that we have an understanding of what the local stores should have - like lobsters at Boston, and pictures of Elvis at Vegas." .... '
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