Had a highly informative chat with Lisa Murphy of Metaio this past week about retail examples of augmented reality, and she pointed me to this interesting example of using a smart phone interaction with a Kellogg's cereal box. Watch the whole thing in the video at the link above. What an amazing next step for the process of extending packaging. While we know how to 'use' cereal, think of demonstrating the complex use of a product in the aisle to make the sale. The Kellogg example is a striking novelty, but I am looking for some real engagement examples to change consumer behavior. Any ideas?
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