In the WSJ: ' ... Shoppers are starting to open their wallets again for brand-name household basics, but it's taking lower prices, heavy advertising and new products to tempt them. Procter & Gamble Co. and Colgate-Palmolive Co. sold more of their premium-priced consumer goods at the end of 2009, suggesting that fewer shoppers are basing their purchases on price alone ... ' .
Yet there is still considerable concern in CPG about private label and movement in retail to develop them.
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