Shoppers Want more Interactivity

Not a surprising result, consumers want more interactivity from retailers: ' ... For example, 75 percent of those surveyed want their mobile phones to tell them where the nearest store of interest is located, and 68 percent want to see if the goods they are seeking are in stock at nearby locations. Also, 79 percent of the respondents want to be able to print coupons off of Web sites ... ' . Not surprising, since not much is made of what a consumer would have to do to get these benefits. An IBM sponsored study shown at NRF does give some interesting details.