Multiple Media Strategies in Retail

Good article in StoreFrontBacktalk. Read the whole thing, allows you to nicely think about these multiple strategies. ' ... The mobile retail world has now neatly morphed into three categories: consumer-used (with true M-Commerce, mobile research from home and on the road, etc.); retailer-used (for price checks, inventory inquiries, in-aisle supply chain inquiries, etc.); and consumer-in-store (2D barcodes, price comparisons, SMS communications with the chain, watching demos, mobile research from within the store, direct payment, etc.) ... ' .