Friday, January 15, 2010
Putting Shopper Marketing in Hands of Shopper
Joel Rubinson of ARF on Putting Marketing in the Hands of the Shopper, about Modiv's in aisle scanning system in use at Stop&Shop and being shown at NRF. Recall that we helped in the design evaluation of this system in laboratory stores. Shoppers were enthused about its application in the aisle. See many previous posts here about Modiv.