AdAge interview with ' ... Bob McDonald, CEO of Procter & Gamble, said the size of the company is not a disadvantage, as many analysts believe. "Size doesn't matter," he said. "What matters is turning size into scale and turning that scale into accelerated growth.".
No doubt, its a problem with most large companies and those of any size. P&G has probably addressed this more than most. It's a broad 'knowledge management' problem and also a 'knowledge leverage' issue. Technology could be a big part of the solution, it is not all of the solution. Valuable networks of creativity exist, but are also blocked by the usual hierarchy bottlenecks. Search alone was thought for a time to be a solution to this problem, but there has to be structure that supports the distribution and leveraging of the results.
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