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Monday, January 11, 2010

Linking Weather to Marketing

A favorite topic is how some retailers and manufacturers can link demand planning to weather. We studied this possibility as early as the 1970s. Obvious relationships exist if you are selling umbrellas or cold remedies. Wal-Mart was a pioneer in using weather forecasting as part of its demand forecast. Now even marketers are taking note, using the buzz about weather to adjust their message.

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