A number of
CG companies are getting together to understand how the future 'smart' home will influence their markets. Includes a positioning quote from
Orly Cocco, P&G's future home innovation manager.
" ... The 2008 State of the Connected Home Market Study is being conducted under the auspices of the Internet Home Alliance Research Council, which is part of CABA, a not-for-profit industry association that promotes advanced technologies for the automation of homes and buildings in North America.
The results of the study, which will conclude on May 30, 2008, are expected to be released to the public in January 2009. The study is being conducted by Zanthus, a market research-based consulting firm that serves high-tech companies ..."
The concept of the smart home is always very impressive to people, and much can be done with todays tech. Yet few people would want to pay the required current cost for what many see as frills. To what degree these capabilities will be embedded in the typical home remains to be seen. Eldercare applications, such as those being developed in Japan, seem more likely in the short-term. Also applications that will result in significant energy savings.
A number of CG companies are getting together to understand how the future 'smart' home will influence their markets. Includes a positioning quote from Orly Cocco, P&G's future home innovation manager. 
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