Game Changer Interview

Time Magazine interviews P&G's A G Lafley's about The Game Changer book and innovation.

" ... We find a characteristic, high correlation in people who are naturally curious: the more things you're curious about, the more likely you're going to be an agile innovator or a contributing member of an agile innovation team. And then the last one is courage. I mean, there's a lot of uncertainty. Look at my industry, everyday household and personal-care products: 80% to 85% of the new ones fail ... ".

Previously with book excerpt.