Consumers as Media Planners

From Ad Age: P&G Lets Consumers Act as Media Planners. Well, not exactly, but they can complain about media decisions. How that translates into non PC decisions remains to be seen.

" ... Last week, Procter & Gamble set up an option on its main consumer toll-free line (800 331 3774) in response to a drive from a coalition, dubbed Enough Is Enough, that was urging the company to stop sponsoring hip-hop programs on MTV and BET laced with profanity, liberal doses of the "N word," and scenes the group believes degrade and objectify women.

This week, P&G set up a second toll-free option asking callers to register support or criticism of the "story line" on "As the World Turns," from P&G Productions, which featured fairly passionate kisses between daytime TV's only gay couple .... "