Deciphering Customer Thinking

Yet another article on Kimberly-Clark's use of virtual reality methods. " ... Safeway, the giant California-based supermarket chain and one of K-C's leading client/partners, is a prime example how the technically advanced approach helped transform a merchandising strategy. K-C settled with Safeway on an activity-based theme, reconfiguring baby products scattered in eight different areas of the sales floor into one area... " .