"'The consumer is boss'Plan to read the whole thing.
Back in 2000, P&G was stumbling; earnings, execution, and morale were all poor. Now this historic company, founded in 1837, is on a roll. How did it regain its footing? One key: getting to know its consumers better... "
Tuesday, April 08, 2008
There is an excerpt of AG Lafley's book: Game Changer in Fortune.