" ... Among Saatchi & Saatchi's clients are Procter & Gamble, General Mills, Novartis, Toyota, JC Penney and the New York State Department of Economic Development. Roberts, who travels the world for the New York based company, is perhaps most well known for an idea he came up with called "lovemarks" -- which means creating a brand for which the consumer has "loyalty beyond reason." ... '
Friday, April 11, 2008
Getting to the Future First: Loyalty Without Reason
From Knowledge@Wharton, podcast and interview: Saatchi & Saatchi's Kevin Roberts: 'It's All about Getting to the Future First'.