Tuesday, April 08, 2008
The domain name Pizza.com has been sold for $2.6 million. In the early days of the Web P&G bought a number of such names related to its products. I recall for example underarm.com and some seventy others. These were later auctioned off without much online use. Now, since most locations are found via search, more complex domain names are more common, and I would have thought such distinctive names were less valuable. Apparently not.