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Monday, March 24, 2008

Starbucks CRM

Evan Schuman looks at Starbucks’ Revamped CRM Program Clever, But New Web Effort Misses The Mark. He emphasizes the overpriced offerings at Starbucks, and I agree they are, but having been involved with Folgers in the past, merchandising quality, accessibility and convenience do work. Their customers understand this, and a loyalty offering helps justify visits for some consumers. His StoreFrontBacktalk covers retail technology spaces I sometimes miss, good to add to your feed.

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