Evan Schuman looks at Starbucks’ Revamped CRM Program Clever, But New Web Effort Misses The Mark. He emphasizes the overpriced offerings at Starbucks, and I agree they are, but having been involved with Folgers in the past, merchandising quality, accessibility and convenience do work. Their customers understand this, and a loyalty offering helps justify visits for some consumers. His StoreFrontBacktalk covers retail technology spaces I sometimes miss, good to add to your feed.
Monday, March 24, 2008
Starbucks CRM
Evan Schuman looks at Starbucks’ Revamped CRM Program Clever, But New Web Effort Misses The Mark. He emphasizes the overpriced offerings at Starbucks, and I agree they are, but having been involved with Folgers in the past, merchandising quality, accessibility and convenience do work. Their customers understand this, and a loyalty offering helps justify visits for some consumers. His StoreFrontBacktalk covers retail technology spaces I sometimes miss, good to add to your feed.
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