New Wal-Mart Blog

A new Wal-Mart Blog, called Check Out, is described in the NY Times. The blog is written by WM buyers and and is described as particularly candid. I did a quick scan of recent posts, and it is refreshingly open. There are nine authors covering a number of product categories. They are getting a small number of moderated comments. This is the kind of blog that works, but is rarely done by large companies outside the technology world.