" ... The Kimberly-Clark Corporation, the maker of Kleenex tissues, is joining forces with Meetup for an initiative sponsored by the company’s baby brands, like Huggies and Pull-Ups. The effort, aimed at mothers of young children, represents Meetup’s first foray into sponsorship. The site is known as a facilitator of offline meetings of computer users who share interests like politics or parenthood ... "
Wednesday, March 19, 2008
Kimberly-Clark Leverages Social Network
From the NYTimes: A Meet-Up, Brought to You by Huggies
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