Unilever is Digital Marketer of the Year

In Advertising Age: " ... Unilever has been named Digital Marketer of the Year by Advertising Age, which cited its "Evolution" viral video on behalf of Dove, and a short-form video campaign on behalf of anti-antiperspirant Degree that tied into the TV drama "24." The campaigns all combined online and traditional elements. As Unilever's North American media director Rob Master said, "Digital is far from done in isolation ... " . The Dove Evolution video is the effective, and some say hypocritical piece of viral video that criticizes cosmetics. Hypocritical based on other Unilever digital efforts.