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Tuesday, March 07, 2023

P&G Dives Into Digital Innovation and Data Strategies

My former employer Announces

P&G  Dives Into Digital Innovation and Data Strategies

Liz Dominguez, Managing Editor  in Consumergoods.com


Paper/Family Care: Using machine learning and data storage platforms to improve energy use 

Diapers: Reducing manufacturing downtime, minimizing scrap, and lowering expenses related to maintenance 

Paper Towels: Using tech to predict finished sheet lengths to deliver more accurate products to consumers.

Additionally, the company’s focus on retail execution digitization includes further developments on data investments to improve shelf-set recommendations for retail partners, requiring fewer resources and resulting in more accurate predictions.

“On the virtual shelf, we have digital tools that tell our teams exactly where to show up and search, which words to bid on, how much to invest in a campaign, and when to run it,” said Moeller. “These digital technologies drive superior retail execution and provide us with a competitive advantage versus anything else in the marketplace today.” 

Within its supply chain initiatives, the company is also focusing on environmental sustainability, leveraging technology like digital watermarks embedded within packaging (invisible to the human eye) that is detectable by recyclers to increase the accuracy of plastic sorting and automate processes. 

Learn more about the company’s data-driven sustainability roadmap

The ultimate goal of these areas of focus, said Moeller, is “a more empowered, agile, and accountable organization” with seamless support and a reduction in redundancy. 

P&G’s David Dittman spoke on implementing a data-focused, consumer-centric strategy at last year’s Analytics Unite. Stay up to date on all things data and analytics by registering for this year’s event. Register here.   ... ' 

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