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Thursday, February 13, 2020

Innovative AR in Automobiles

Some quite innovative AR systems being used to compete among upscale automobiles.   But ultimately distracting? 

With In-Car AR, Drivers Get a New View of the Road Ahead  By  Alex Davies in Wired
Navigation screens with augmented reality are the latest in an arms race among upscale auto makers like Mercedes and Cadillac.

"... The addition of augmented reality to navigation is the latest in the unending arms race among upscale auto makers hoping to lure wealthy customers with ever fancier tech. Cadillac just announced that the 2021 Escalade will offer a similar guidance system. Hyundai’s luxury brand, Genesis, is debuting the technology in Korea on the GV80 SUV. And like many such novelties—massage seats, perfume systems, gesture controls—it’s a very cool idea with a lot of room for improvement.  ... " 

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