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Thursday, February 13, 2020

Marketing Looks at Voice Assistants

Former colleague and correspondent Lou Killeffer of FiveMileRiver Marketing writes an interesting and cautious piece about voice assistants, AI and the future of tech for consumers.  Entitled:   Alexa, What just Happened here?  In particular is about two superbowl commercials that mark a turning point in how consumers think about 'assistance' from computers.   Which have now more obviously have entered our homes.      Good thoughts Lou. 

"... We just passed a tipping point that should be noted. And we're well on our way to who knows where with enormous implications. But like the easy to use and convenient services they promote, I think in hindsight Amazon's "Before Alexa" and Google's "Loretta" will be seen as “the spoonful of sugar that makes the medicine go down”.  .... Even as precisely how "delightful",  and just for whom and how many, remains largely to be seen. .... " 

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