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Wednesday, February 12, 2020

Tesla's Approach to Innovation

Been impressed, now how long will it last?

Lessons from Tesla’s Approach to Innovation
By Nathan Furr, Jeff Dyer in HBR

Few companies have attracted as much scorn and adoration as Tesla. When Tesla launches a product like the Cybertruck, the reception tends to be divisive: critics see it as further evidence that founder Elon Musk is out of touch and doomed to fail, while supporters buy in — within a month Tesla received 200,000 preorders for the new vehicle. Compare that to the Ford-150, the world’s best-selling car in 2018, which sold just over 1 million vehicles that year.  ... "

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