Can Amazon Scale up GO?

Scale up is very likely, what are the implications for in store marketing?

Has Amazon figured out how to scale its Go cashier-free tech to bigger stores?
by George Anderson in Retailwire, with expert comment.  Refers to WS Journal article.

Amazon is known for doing things in a big way. So, it should come as no surprise that the e-tailing giant is reported to be working on a way to put deploy the technology behind its Amazon Go convenience stores in much larger store environments.

The Wall Street Journal reports that Amazon is working at a location in Seattle to test how it needs to adjust the technology based on a bigger footprint. Higher ceilings and more items to track are two of the challenges Amazon is looking to address in the test, which is set up to look like a big box store.

In the current seven Amazon Go stores, customers with the Go app are tracked by a variety of technologies including “computer vision, deep learning algorithms and sensor fusion” as they enter and move around the location. Items are automatically added to a virtual shopping cart when a customer takes them off the shelf. When all done, customers simply walk out with their products and Amazon bills their accounts.  ... "