An intriguing idea at Barnes & Noble. This also can cause people to enter the store, a loyalty play: In StoreFrontBacktalk:
" ... For this experiment, Barnes & Noble’s Nook ebook reader will be able to read the full text of any ebooks in the chain’s “more than one million” title electronic library while users are in a physical store. But there’s a one-hour limit per book per day. In theory, a customer could sit with the device in a store and read books for free for 12 hours, as long as they don’t spend more than one hour on any particular book ... "
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