In Gigaom: Will the Foursquare location and reward idea help newspapers? ' ... The Journal announced today that readers can get news and reviews about local spots in the Big Apple through a partnership with Foursquare, and can win special badges that have been created for the newspaper, including the “Urban Adventurer” and “Lunch Box” badges. It seems like an interesting extension of the Journal’s core mandate to deliver news and information, but the important question is whether it will help the paper in any tangible way.... ' .
I also see that it is being used by the regional theater to reward loyalty.
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