Is The Anti-Loyalty Program A Fun Way To Get Competitor Intelligence? by Evan Schuman
A UK coffee retailer had an unusual idea, something he called a Dis-Loyalty Card. It was designed to take customers coming into his shop and to reward them for leaving and visiting that shop’s direct rivals. Crazy? Brilliant? Perhaps both? ... '
Monday, May 03, 2010
Dis-Loyalty Program
Clever thought:
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