/* ---- Google Analytics Code Below */

Thursday, January 28, 2010

ThinkVine Addresses CMO Priorities.

A few posts ago I mentioned ThinkVine's 'editors pick' award, they worked with us in the enterprise, here are more details from their press release:

" ... ThinkVine, a marketing simulation & planning tool provider, announces that it has been named a 2010 Editor’s Pick in the magazine’s annual Reader’s Choice issue.

ThinkVine launched its flagship product in March 2009 and its immediate marketplace adoption speaks to the alignment of our capabilities with the priorities of today’s Chief Marketing Officers (CMOs):

1. Knowing what the ROI of a marketing plan is before spends are made
2. Ability to run an unlimited number of “what if” scenarios
3. Ability to test new media that has not been tried before

..... “It’s an honor for CGT to highlight the success we’ve been having in the Consumer Goods space,” said Damon Ragusa, President & CEO of ThinkVine. “Today’s CMOs need better planning tools and the market seems to be responding to what we have to offer.”

To read the entire 2010 Consumer Goods Technology Editors’ Pick article, click here.... "

No comments: